I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Big News. The cover for my newest book The New Rules of Marketing and PR is finalized and I really like it!
Readers of this blog know that I am a huge fan of news releases as a form of Web content. News releases are used by smart organizations to reach buyers directly. And when a news release is interesting, timely, intriguing, or titillating it can often prompt blog posts.
It's award and list season! At the turn of the year people and organizations publish "best of" lists and in my opinion, this is terrific as a PR and viral marketing tool. I admit that I do check these things out a lot. As thought leadership (if the lists are well presented) ...
Yesterday was the second monthly meeting of the Social Media Club Boston. You could say it was the Todd and Todd show— Todd Van Hoosear of Topaz Partners hosted the event in his famously engaging style and the guest speaker was Todd Defren, Principal of Shift Communications....
How cool. My Web Ink Now blog is a finalist in the SIIA Codie Awards for 2007 in the category of Best Media Blog.
Time Magazine Person of the Year is You
Let's talk about blogging ethics for just a moment. All sorts of unethical practices go on in the blogosphere, and you must be certain to hold yourself and your organization accountable for your actions as a blogger.
As I work with companies to help develop a blog strategy, I see much consternation inside of corporations about the issue of allowing people to blog (or not) and allowing them to post comments on other people's blogs (or not). It's been fascinating to both observe and partic...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
