I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I am a huge fan of online thought leadership.
I've been reading the GrokDotCom site regularly for a while now and find the way that the smart Web site conversion experts at Future Now Inc., the producers of GrokDotCom, put this site together. GrokDotCom represents the future of a content rich marketing site and provides...
Heidi Cohen has written a terrific overview of what she's calling Branded Communications in her column on ClickZ. It is well worth a read. I've used a similar term Brand Journalism because my panelists Ben Edwards, Director, New Media Communications at IBM and Colleen DeCour...
Getting your organization visible on blogs is an increasingly important way to not only reach your buyers, but also to reach the mainstream media that cover your industry, because reporters and editors read blogs for story ideas.
As the Web has made communicating with reporters and editors extremely easy, breaking through using the online methods everyone else uses has become increasingly difficult.
Yesterday at the SIIA Information Industry Summit I moderated an absolutely killer panel discussion formally titled Advertising and PR for Everyone: Who is Winning the Race for Marketing Dollars?
At the recent Social Media Club Boston meeting, John Cass asked a question of Ian Lamont, the Senior Online Projects Editor for Computerworld that I thought was interesting. My paraphrase of John’s question is "do the bloggers at Computerworld participate on the blogs of oth...
Recently, a bunch of people have asked me how and why I ventured out on my own. Several of these people have a habit of sneaking song lyrics into email subject lines to see if I notice, so as I was thinking of a title for this post, I followed the lead of Bradley and Len. Re...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
