I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Mark Hinkle has been the editor in chief of two industry trade publications and a blogger for nearly five years. He recently posted an amazingly comprehensive guide for PR people who want to reach out to influential blogs called PR Tip: How to Pitch a Blogger.
Since we're at the end of summer, it's time for some frivolous fun.
PodCamp Boston 2 is the new media community UnConference that helps connect people interested in blogging, podcasting, social networks, video on the net, and new media together for three days to learn, share, and grow their new media skills.
Yesterday evening after the close of Wall Street trading, Sun Microsystems (NASDAQ: SUNW) reported results for its fourth quarter and full fiscal year, which ended June 30, 2007.
My latest book The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly has been out two months now and I wanted to provide an update.
UPDATE
I participated in a Webinar audio conference on June 26, 2007 called The Inside Scoop on Blogger Relations which was sponsored by Vocus. The conference was moderated by Jiyan Wei, Manager of Social Media Strategy at Vocus and the other panelist was Susan Getgood, blogger and...
I really like the way that IBM has worked with its employee bloggers to advance the company's goals and corporate reputation as well the personal goals of the individual employee bloggers. Nice job, IBM.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
