I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Because I am on airplanes nearly every week traveling to my speaking gigs, I read a lot of books -- novels, thrillers, and nonfiction. I look for things that I can enjoy. It's all about entertainment and amusement to make the downtime on the plane ride fun.
In the past year, I've had many conversations with CEOs, Presidents of companies, and other senior executives about the new rules of marketing and about blogs in particular.
I spent an enjoyable day this week with my editor and his colleagues on the marketing, editorial, and PR teams at my publisher, John Wiley & Sons, Inc. to discuss new initiatives for my current book, The New Rules of Marketing & PR and ideas for future book projects....
I'm always fascinated when people use the Web to tell their stories directly. Sandra Mendoza-Daly let me know about how fashion designers "are not only using the Web to further brand themselves, but more importantly, to bypass the very closed off, defunct media and PR gateke...
This morning I had an opportunity to participate in a terrific event called The Brave New Media World sponsored by the Massachusetts Hospital Association. What I love about social media and marketing is that every time I have a chance to interact with people from a particula...
I am constantly amazed by the ability of Amazon.com to push into new ground. I've always said that Amazon is successful because they run the company as a content site that happens to sell stuff. Everything on the site is focused on creating important content that surrounds e...
Mark R. Hinkle (Author, Blogger, Technologist) enjoyed my riff do not read this blog post. So he tried the tactic on his blog on subject he knew would elicit a strong reaction.
I've participated in several guest blogger gigs at the International Association of Online Communicators (IAOC) and have enjoyed the great participation. You can see an example at Direct to Consumer News Releases: Do they suck?
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
