I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Rabid collectors in virtually any field are unquestionably experts. Providing content to a community of collectors is an especially tricky undertaking because of the level of expertise already attained. CollectSPACE has done a terrific job building a portal for collectors of...
I was lucky enough to be one of a select few closed beta testers of Seth Godin's new Squidoo. Now the beta test is open to anyone. As the Squidoo folks say "Everyone’s an expert on something." And now that the beta is open you can be to. Just go to Squidoo.com and sign up. I...
I've talked a lot about how a corporate blog can help an organization to get noticed through being part of the online conversation and helping with search engine marketing. However, another great use of a corporate blog is to quickly respond to other bloggers in a crisis sit...
Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale, with long decision making cycles and multiple buyers that need to be influenced. The good news...
Seth Godin is innovating again. The founder of Yoyodyne (which he sold to Yahoo in 1998), the creator of “Permission Marketing” and author of “All Marketers are Liars” is launching a new venture called Squidoo. What’s really interesting to Web marketers and bloggers is that ...
Yesterday I participated in the terrific Factiva Forum, a Leadership Technology Conference for select executives from Factiva client companies. The room was buzzing all day as Factiva clients were thrilled to get out of the office and do some big thinking around the issues.
The Rolling Stones kicked off their 2005-2006 World Tour this week in Boston. I was lucky enough to score great seats for both shows at Fenway Park (14th row for opening night and 4th row last night). So how did a mere mortal get access to great seats without having to mortg...
I’ve participated in a bunch of Webinars recently as a featured speaker. Organizations that use Webinars as thought leadership events to attract a targeted audience are engaging in smart marketing. Last week PR Newswire sponsored a Webinar about Online Media Rooms. There wer...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
