I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
For many years, printers and designers have used a standard chunk of text as filler when they are creating a new piece to show what the font looks like. The same standard text, which begins with “Lorem ipsum” has been widely adopted by in recent years by Web designers and co...
I’m excited that my new book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers is close to being released. I'm told by the publisher that it is now at the printer and that we can expect that it will be available online and...
An interesting story circulating on various blogs and picked up by the New York Times over the weekend illustrates the importance of thinking twice before trying to fool savvy consumers. Marketers beware: trickery is bound to be exposed.
I've always enjoyed Seth Godin's books and have read each of them starting with Permission Marketing (1999) as they've come out. I particularly liked his e-book Really Bad Powerpoint (and how to avoid it) (2001) although I haven’t been able to find the (free) download lately...
In a research report by Janco Associates Inc. as reported in a recent InformationWeek story, more than one out of ten business professionals use the Firefox browser and the number is expected to grow quickly.
Grokker is a tool that provides "A New Way to Look at Search" through visualization that provides "broad exploration, unexpected discovery, deep understanding."
Yesterday I received an email invitation to an online conference from ISYS Search Software. Unfortunately, there was a glitch in the company's email marketing system and this is what the first line of the email I received contained:
I read about a cool product called PC PhoneHome in a New York Times article called "Combating Gadget Theft" by Johanna Jainchill. A link to the NYT article is here, but you need to be a registered with the NYT to read it.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
