I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've always enjoyed Seth Godin's books and have read each of them starting with Permission Marketing (1999) as they've come out. I particularly liked his e-book Really Bad Powerpoint (and how to avoid it) (2001) although I haven’t been able to find the (free) download lately...
In a research report by Janco Associates Inc. as reported in a recent InformationWeek story, more than one out of ten business professionals use the Firefox browser and the number is expected to grow quickly.
Grokker is a tool that provides "A New Way to Look at Search" through visualization that provides "broad exploration, unexpected discovery, deep understanding."
Yesterday I received an email invitation to an online conference from ISYS Search Software. Unfortunately, there was a glitch in the company's email marketing system and this is what the first line of the email I received contained:
I read about a cool product called PC PhoneHome in a New York Times article called "Combating Gadget Theft" by Johanna Jainchill. A link to the NYT article is here, but you need to be a registered with the NYT to read it.
I’m at the Buying & Selling eContent Conference in sunny Scottsdale, Arizona. The conference keynote was brilliantly delivered by David Weinberger, co-author of “The Cluetrain Manifesto” and Berkman Center Fellow. David presented a fascinating look at information archite...
For one of my several email accounts, I use EarthLink. I've generally had good service with them. But the content in the EarthLink customer service messages make me want to scream. This is not the way to market with content.
One of the best things compelling Web content can do is show that your product or service is not a commodity. And by doing so, you can command premium prices and differentiate the product from everything else in the marketplace. This is true in every product or service categ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
