I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Recently I stumbled upon a terrific site for "know-how solutions" called Socrates. I think their innovative Web marketing techniques are worth studying by anyone who wants to cash in with Web content.
Like all marketing and advertising professionals, I eagerly await the big budget advertiser's Super Bowl ads: What will companies spend money on this year? In a particularly strange ad, McDonald's spoofed the Virgin Mary Toast that fetched $28,000 in a recent online auction....
I’m at the SIIA Information Industry Summit in the awesome Gotham Hall. As this is a professional information industry show, I was curious to see what interesting ideas the presenters had for using content to drive action. After all this is a group of professional publishers...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
