I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
For one of my several email accounts, I use EarthLink. I've generally had good service with them. But the content in the EarthLink customer service messages make me want to scream. This is not the way to market with content.
One of the best things compelling Web content can do is show that your product or service is not a commodity. And by doing so, you can command premium prices and differentiate the product from everything else in the marketplace. This is true in every product or service categ...
Recently I stumbled upon a terrific site for "know-how solutions" called Socrates. I think their innovative Web marketing techniques are worth studying by anyone who wants to cash in with Web content.
Like all marketing and advertising professionals, I eagerly await the big budget advertiser's Super Bowl ads: What will companies spend money on this year? In a particularly strange ad, McDonald's spoofed the Virgin Mary Toast that fetched $28,000 in a recent online auction....
I’m at the SIIA Information Industry Summit in the awesome Gotham Hall. As this is a professional information industry show, I was curious to see what interesting ideas the presenters had for using content to drive action. After all this is a group of professional publishers...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
