I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Seth Godin is innovating again. The founder of Yoyodyne (which he sold to Yahoo in 1998), the creator of “Permission Marketing” and author of “All Marketers are Liars” is launching a new venture called Squidoo. What’s really interesting to Web marketers and bloggers is that ...
Yesterday I participated in the terrific Factiva Forum, a Leadership Technology Conference for select executives from Factiva client companies. The room was buzzing all day as Factiva clients were thrilled to get out of the office and do some big thinking around the issues.
The Rolling Stones kicked off their 2005-2006 World Tour this week in Boston. I was lucky enough to score great seats for both shows at Fenway Park (14th row for opening night and 4th row last night). So how did a mere mortal get access to great seats without having to mortg...
I’ve participated in a bunch of Webinars recently as a featured speaker. Organizations that use Webinars as thought leadership events to attract a targeted audience are engaging in smart marketing. Last week PR Newswire sponsored a Webinar about Online Media Rooms. There wer...
Yesterday evening I got a nice email from Continental Airlines inviting me to check in online for my flight the next day. Nice, I thought. I can save a bit of time at the airport. So when I clicked through to the reservation link in the email, I was greeted with a rather ste...
For many years, printers and designers have used a standard chunk of text as filler when they are creating a new piece to show what the font looks like. The same standard text, which begins with “Lorem ipsum” has been widely adopted by in recent years by Web designers and co...
I’m excited that my new book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers is close to being released. I'm told by the publisher that it is now at the printer and that we can expect that it will be available online and...
An interesting story circulating on various blogs and picked up by the New York Times over the weekend illustrates the importance of thinking twice before trying to fool savvy consumers. Marketers beware: trickery is bound to be exposed.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
