I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This morning the Boston Globe ran an excellent article on page one of the business section by Hiawatha Bray called A 'Bold' step to fix Ford's image: Website takes clear-eyed look at firm's problems, solutions. Thanks Hiawatha for quoting me in the article.
Here's an interesting case study which will appear in my book The New Rules of Marketing and PR.
Congratulations to Ardath Albee, President of Einsof, Inc. for writing an e-book called Why Naked CRM Doesn't Work. Great title, don’t you think? In Why Naked CRM Doesn’t Work: Maximize CRM Value With An Interactive Sales Portal, Albee does a good job showing how a web inter...
I'm a strong believer in "show, don't tell." While writing how-to ideas about The New Rules of Marketing and PR helps to illustrate the techniques of reaching your buyers directly, there's nothing like hearing from those who have been successful with the ideas that I evangel...
Recently two sites that I use each and every day have "upgraded" the web user interfaces. For sites that people rely on multiple times per day, these are not trivial changes. Are the upgrades better for me? I don't know—time will tell. It takes a while to get used to these t...
PRNewswire is having some fun in the slow summer months by auctioning off ten press release distribution packages on eBay.
The news from the big 3 automakers has indeed been grim. Year-to-date, GM sales fell 12.2 percent, Ford sales fell 3.8 percent, and Chrysler sales were down 4.9 percent. It has indeed been a bummer of a summer. There are many reasons for the auto industry troubles such as hi...
Now that the Spring conference season is in full swing, I have been traveling a lot as I present at events in cities all over the US. Anyone who is on the road often, staying in hotels 50 or 100 nights a year knows that the little things are important. For me, interesting st...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
