I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday I gave a presentation to senior staff and marketing people who work at The New York Public Library (NYPL). My presentation was called "Marketing in a Micro-Segmented Online World."
Here's a riff on viral marketing that will appear in my upcoming book The New Rules of Marketing and PR.
On the speaking circuit, people often ask me about blogging in other countries. Do the marketing approaches that I evangelize work elsewhere? Specifically, many people want to know if blogs are a good way to do marketing and PR in Europe and Asia. While I cannot comment on e...
Here is another fascinating case study that will appear in my upcoming book The New Rules of Marketing and PR.
In technology businesses, the biggest companies are rather arrogant when it comes to marketing, aren't they? For years, marketing at big tech companies like Microsoft has been about letting customers know when the new product release is ready and then sitting back and taking...
David Hamm, Director of Global Marketing Communications & Advertising at Factiva, a Dow Jones and Reuters Company posted this great analysis of elevator advertising. It is worth a read of you've ever wondered how elevator advertising works or thought of trying it. As man...
This weekend I went to the Nantucket Air Show, featuring the U.S. Navy Blue Angels flight demonstration team. The Blue Angels (and the Air Force Thunderbirds) are truly impressive, not only as an awesome display of precision flying, but also as a terrific marketing tool.
Another inspiring case study that will appear in my upcoming book The New Rules of Marketing and PR.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
