I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
On the speaking circuit, people often ask me about blogging in other countries. Do the marketing approaches that I evangelize work elsewhere? Specifically, many people want to know if blogs are a good way to do marketing and PR in Europe and Asia. While I cannot comment on e...
Here is another fascinating case study that will appear in my upcoming book The New Rules of Marketing and PR.
In technology businesses, the biggest companies are rather arrogant when it comes to marketing, aren't they? For years, marketing at big tech companies like Microsoft has been about letting customers know when the new product release is ready and then sitting back and taking...
David Hamm, Director of Global Marketing Communications & Advertising at Factiva, a Dow Jones and Reuters Company posted this great analysis of elevator advertising. It is worth a read of you've ever wondered how elevator advertising works or thought of trying it. As man...
This weekend I went to the Nantucket Air Show, featuring the U.S. Navy Blue Angels flight demonstration team. The Blue Angels (and the Air Force Thunderbirds) are truly impressive, not only as an awesome display of precision flying, but also as a terrific marketing tool.
Another inspiring case study that will appear in my upcoming book The New Rules of Marketing and PR.
I travel a lot, probably 70 or 80 hotel room nights per year. When I lived in Asia, it was well over 100. Like most people, I've got a deck of frequent flyer and frequent guest cards that I whip out whenever I check in for a flight or hotel stay.
Here's an interesting case study which will appear in my book The New Rules of Marketing and PR.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
