I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Congratulations to The Wall Street Journal Online on its tenth anniversary. To celebrate, the site is free for the next ten days.
One of the best jobs ever was the six years that I spent in working for Knight-Ridder in Asia. When I was a kid (28 years old) I was the first marketing person hired by KRI in Asia (based in Tokyo) and held the position of Asia Marketing Director (based in Hong Kong) when I ...
For years, I've been talking about how Web content helps to sell any product or service. I just love how great content brands an organization as a trusted resource that compels people to action: to buy, subscribe, or donate. And great content means that interested people ret...
I like writing about rock band Web sites. For one, well… I like music and am plugged into my iPod a lot. But more importantly, a rock band Web site has to be really good in order to stand out. I was recently introduced to a band called The Alternate Routes and I not only lik...
I've been talking about the power of Web content as viral marketing for ages. It's an obsession of mine and the subject of my latest dead tree book: Cashing in with Content.
The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don’t know it yet. But YOU need to understand the new rules. To help you, I just published a complimentary e-book called: The new rules of PR: How to create a press release st...
Rabid collectors in virtually any field are unquestionably experts. Providing content to a community of collectors is an especially tricky undertaking because of the level of expertise already attained. CollectSPACE has done a terrific job building a portal for collectors of...
I was lucky enough to be one of a select few closed beta testers of Seth Godin's new Squidoo. Now the beta test is open to anyone. As the Squidoo folks say "Everyone’s an expert on something." And now that the beta is open you can be to. Just go to Squidoo.com and sign up. I...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
