I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm a strong believer in "show, don't tell." While writing how-to ideas about The New Rules of Marketing and PR helps to illustrate the techniques of reaching your buyers directly, there's nothing like hearing from those who have been successful with the ideas that I evangel...
Recently two sites that I use each and every day have "upgraded" the web user interfaces. For sites that people rely on multiple times per day, these are not trivial changes. Are the upgrades better for me? I don't know—time will tell. It takes a while to get used to these t...
PRNewswire is having some fun in the slow summer months by auctioning off ten press release distribution packages on eBay.
The news from the big 3 automakers has indeed been grim. Year-to-date, GM sales fell 12.2 percent, Ford sales fell 3.8 percent, and Chrysler sales were down 4.9 percent. It has indeed been a bummer of a summer. There are many reasons for the auto industry troubles such as hi...
Now that the Spring conference season is in full swing, I have been traveling a lot as I present at events in cities all over the US. Anyone who is on the road often, staying in hotels 50 or 100 nights a year knows that the little things are important. For me, interesting st...
Congratulations to The Wall Street Journal Online on its tenth anniversary. To celebrate, the site is free for the next ten days.
One of the best jobs ever was the six years that I spent in working for Knight-Ridder in Asia. When I was a kid (28 years old) I was the first marketing person hired by KRI in Asia (based in Tokyo) and held the position of Asia Marketing Director (based in Hong Kong) when I ...
For years, I've been talking about how Web content helps to sell any product or service. I just love how great content brands an organization as a trusted resource that compels people to action: to buy, subscribe, or donate. And great content means that interested people ret...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
