I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I’ve said it before, and I’ll say it again: Fandom is the most powerful marketing force in the world.
How do small local shops compete with large chain stores and online sellers? They build fans by creating a personal connection with the local community. That’s exactly what Hafod Hardware in Rhayader, Powys, Wales has done with their holiday video produced for just £100. In ...
Creating fandom around your business is something you can do right now. The excitement and energy fans bring serves as rocket fuel for any business. Just look at Trader Joe’s and Southwest Airlines, two companies that have beaten the competition through investing in fandom.
Creating Fandom through Community Few things feel better than belonging to a special group of like-minded people. Whether it’s attending a conference on your professional passion with your friends, rooting for your hometown team with fellow fans, or jamming to your favorite ...
If you aren’t thinking about how fandom can grow your business, you should be. One of the most powerful things you can do as a business is to build a community of devoted fans that will choose the products or services that you provide no matter the circumstances. The passion...
I’d like to offer you a free speech on the topic of my newest book Fanocracy: Turning Fans into Customers and Customers into Fans which comes out January 7, 2020.
You know that weird dream? The one where you’re in your underpants and you need to be somewhere in a few minutes but don’t have any clothes?
Trust and honesty are hallmarks of building fans of a company, product, or idea. When a company breaks its customers’ trust, it takes a very long time to earn it back. In early November, I received an email from PayPal telling me that they will be sending me, without my perm...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
