I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm a huge believer in the power of personal branding on the Web. How cool is it that you can create interesting content that people want to read and share? Things like ebooks, blogs, YouTube videos and the like show the world your passions. And then interested people seek y...
A few weeks ago I get a call from Gary Stern, a columnist for Investors Business Daily.
Practically every day, people ask me for help and advice in creating the sorts of new rules marketing and PR that I speak about and write about.
Alert readers of this blog will recall that I really enjoy smart YouTube video spoofs on all things marketing. For example, a few weeks ago I shared the Make My Logo Bigger video.
The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free
I spent an enjoyable day this week with my editor and his colleagues on the marketing, editorial, and PR teams at my publisher, John Wiley & Sons, Inc. to discuss new initiatives for my current book, The New Rules of Marketing & PR and ideas for future book projects....
I hate when I have to fill out those damn registration forms for the 50 or so conferences and events I speak at each year. I know that whatever I put into the form will appear on the damn badge that I'll need to wear.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
