I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The good people at TIBCO Software have a great series of videos about Greg the Architect. TIBCO is one of those enterprise software companies that has a difficult marketing challenge – how to make what they do interesting. The About page says: "TIBCO Software Inc. provides e...
In the past year, I've had many conversations with CEOs, Presidents of companies, and other senior executives about the new rules of marketing and about blogs in particular.
I went to Kenyon College, graduating in 1983 with a BA in Economics. I took only one English class and got a "gentleman’s C" so it's an odd thing that I should end up writing books. Go figure. While at Kenyon, the professors' ideas were clearly important to the education pro...
At every speech I give, I suggest one of the best ways to create great Web content is for companies to hire a journalist, either full or part time, to create it. Journalists (print or broadcast) are great at understanding an audience and developing information that buyers wa...
I'm enjoying the US Presidential race. As a marketer, it is fascinating to see how the candidates position themselves. And as a frequent keynote speaker at conferences, I also enjoy the snippets of candidates speaking on the stump.
UPDATE - Due to a scheduling problem with the technology provider, the live event needs to be postponed to Tuesday March 4, 2008 at 6:00PM eastern time. Sorry for the inconvenience.
Alert readers of this blog know that I am a believer in the power of YouTube videos for any organization to show the world what they are doing. Video, done well, is great marketing.
It's been twenty days since I released my new ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
