I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last week I participated on a call with John Jantsch who asked me to share my top ten PR tips for small businesses with his audience. John is the author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide and he writes the very popular Duct Tape...
World Wide Rave: People talking about you and your company and your products. World Wide Rave: When a community is eager to link to your stuff on the Web.
I speak at a lot of conferences and events (about one per week on average). It's a cool job because every few days I meet a fresh set of interesting people in a fun setting and learn something new.
I was just on Technorati and saw a banner ad that caught my. They almost never do. I probably click on one banner a month.
Please forgive the gratuitous headline but I couldn’t resist. Two new free ebooks have been sent to me recently and both of them involve sex. Well, sort of. Dianna Huff points us to Dr. Helaine Smith, a Boston, Massachusetts cosmetic dentist. Dr. Smith asks the question: "Wh...
Recently I've noticed that many people have been using a bunch of definitions, including "New Rules of Marketing", "Web 2.0 marketing", "social media marketing", and "social network marketing" interchangeably. (Feel free to substitute "PR" for "marketing" if that’s appropria...
Imagine that you are a senior executive at a large enterprise, one with over 2,000 people who work in global marketing. What would you do if you wanted to provide them with ideas about online marketing, social media, viral marketing, and other so-called "Web 2.0 marketing" c...
Al Gore was on 60 Minutes last night and I was struck with how successful he is in the role of Public Relations.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
