I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Have you noticed that most product packaging falls into two categories. It's either dreadfully boring (as if it were written by someone who has never has any fun). Or it is chock full of inane corporate gobbledygook "this flexible, cutting-edge product will improve your busi...
When I deliver keynote speeches and run seminars at companies, I am often asked for advice on how to convince the bosses that the new rules of marketing really work. Frequently people say something like: "My bosses make me prove ROI before I can do this online thought leader...
Dear Warner Music Group Executives:
GrokDotCom has created a list of the definitive marketing posts of 2007.
Is your tiny-logo-loving-designer always cramming your beautiful logo into an obscure corner of your ad? Well not anymore with Make Your Logo Bigger Cream!
"I choose Mug root beer from the big white fridge with the pull handle because that's what I would have grabbed in my own rec room. The mismatched furniture and leftover paint that colors the walls are just what we had at home. As a place to stimulate ideas and build new fri...
In a recent issue of Rolling Stone (November 15, 2007), Al Gore was interviewed and offered some interesting views on reaching people through the Web.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
