I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday John Kerry endorsed Barack Obama.
Alert readers of this blog will recall that last month I reviewed Meatball Sundae, Seth Godin's terrific new book.
Imagine you're a marketing manager for a company that makes toilets. Your company just came up with a spiffy new self-cleaning model. What do you do?
Have you noticed that most product packaging falls into two categories. It's either dreadfully boring (as if it were written by someone who has never has any fun). Or it is chock full of inane corporate gobbledygook "this flexible, cutting-edge product will improve your busi...
When I deliver keynote speeches and run seminars at companies, I am often asked for advice on how to convince the bosses that the new rules of marketing really work. Frequently people say something like: "My bosses make me prove ROI before I can do this online thought leader...
Dear Warner Music Group Executives:
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
