I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The good people at TIBCO Software have a great series of videos about Greg the Architect. TIBCO is one of those enterprise software companies that has a difficult marketing challenge – how to make what they do interesting. The About page says: "TIBCO Software Inc. provides e...
At every speech I give, I suggest one of the best ways to create great Web content is for companies to hire a journalist, either full or part time, to create it. Journalists (print or broadcast) are great at understanding an audience and developing information that buyers wa...
Alert readers of this blog know that I am a believer in the power of YouTube videos for any organization to show the world what they are doing. Video, done well, is great marketing.
Alert readers of this blog will recall that I really enjoy smart YouTube video spoofs on all things marketing. For example, a few weeks ago I shared the Make My Logo Bigger video.
The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free
Imagine you're a marketing manager for a company that makes toilets. Your company just came up with a spiffy new self-cleaning model. What do you do?
Dear Warner Music Group Executives:
Is your tiny-logo-loving-designer always cramming your beautiful logo into an obscure corner of your ad? Well not anymore with Make Your Logo Bigger Cream!
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
