I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Speaking at conferences and running training programs for corporate groups represents about half of my revenue these days. I speak at about 30 conferences a year and have an opportunity to hear some amazing speakers and also many incredibly terrible ones.
Randstad is one of the largest temporary and contract staffing organizations in the world. The company has over 2,500 offices and employs over 300,000 people every day.
Here's the problem. My mother and her friends don't see my book in the local independent bookstore in my hometown. And if my book isn’t sitting there next to Harry Potter, does it really exist? To make matters worse, I'm not on the Today Show or Oprah or Jon Stewart plugging...