I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've written about the plague of gobbledygook in business writing for several years now. I first articulated this problem in my Gobbledygook Manifesto, which provided an analysis of gobbledygook in over 388,000 press releases sent in 2006. With the help of Dow Jones we used ...
I was fortunate to have taken a bunch of fiction writing classes and spent a lot of time writing fiction prior to starting this blog and writing books about marketing.
For an interesting use of video check out those produced by Max Deale, author of the self-published book Sold Out, So What! The Secrets that High-Priced Ticket Brokers and Scalpers DON'T want you to Know!
There's been some debate recently about totally free content vs. gate content. On one side are people like me who say put your stuff out for free (my ebook The New Rules of Viral Marketing that has been downloaded around a quarter of a million times in 2008). On the other si...
Valerie Conyngham points us to a fascinating story.
I'm often asked if the "new rules" I write and talk about apply in other countries, cultures, and languages.
Because I am on airplanes nearly every week traveling to my speaking gigs, I read a lot of books -- novels, thrillers, and nonfiction. I look for things that I can enjoy. It's all about entertainment and amusement to make the downtime on the plane ride fun.
I spent an enjoyable day this week with my editor and his colleagues on the marketing, editorial, and PR teams at my publisher, John Wiley & Sons, Inc. to discuss new initiatives for my current book, The New Rules of Marketing & PR and ideas for future book projects....
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
