I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Because I am on airplanes nearly every week traveling to my speaking gigs, I read a lot of books -- novels, thrillers, and nonfiction. I look for things that I can enjoy. It's all about entertainment and amusement to make the downtime on the plane ride fun.
I spent an enjoyable day this week with my editor and his colleagues on the marketing, editorial, and PR teams at my publisher, John Wiley & Sons, Inc. to discuss new initiatives for my current book, The New Rules of Marketing & PR and ideas for future book projects....
"I choose Mug root beer from the big white fridge with the pull handle because that's what I would have grabbed in my own rec room. The mismatched furniture and leftover paint that colors the walls are just what we had at home. As a place to stimulate ideas and build new fri...
I am constantly amazed by the ability of Amazon.com to push into new ground. I've always said that Amazon is successful because they run the company as a content site that happens to sell stuff. Everything on the site is focused on creating important content that surrounds e...
Mark R. Hinkle (Author, Blogger, Technologist) enjoyed my riff do not read this blog post. So he tried the tactic on his blog on subject he knew would elicit a strong reaction.
This morning my Google news & blog alerts lit up with the following headlines: "The Best & Worst Business Books" and "10 Overrated Business Books." I'll admit that I momentarily freaked out about it because I knew that the alerts were triggered by my name or my book ...
Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I'm gonna puke!
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
