I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Mark R. Hinkle (Author, Blogger, Technologist) enjoyed my riff do not read this blog post. So he tried the tactic on his blog on subject he knew would elicit a strong reaction.
This morning my Google news & blog alerts lit up with the following headlines: "The Best & Worst Business Books" and "10 Overrated Business Books." I'll admit that I momentarily freaked out about it because I knew that the alerts were triggered by my name or my book ...
Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I'm gonna puke!
Amazon recently turned on Search Inside for The New Rules of Marketing & PR. I finished the manuscript for the book way back in December 2006 (about a decade in Internet time). As an author, some of the things that get surfaced by Search Inside jolt me. Did I write that?...
This weekend I was at Book Expo America at the Javits Center in New York to launch my book. If you haven't been to a BEA, imagine the largest tradeshow you’ve ever been to with hundreds of publishers showing off thousands of new books to tens of thousands of booksellers with...
Seth Godin has an uncanny ability of delivering the right information at the right time on his blog, in his books, and live.
Alert readers of this blog know that I am a huge ebook fan. Ebooks are a great way to deliver information directly to your buyers in a format that they want to read. Ebooks also have potential to go viral when people share it with others.
Note: If you’ve been linked to in this post, I have an early copy of my book ready to send you. Please read below for details! This is indeed one of the most unique blog posts I’ve ever done.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
