I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Today, the new book by Ann Handley and C.C. Chapman Releases: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.
To: All employees From: The HR, PR, and Legal departments Subject: New-fangled communications
Joe Chernov emailed me: "My question to you is this: how are you SO prolific? Where do all of your ideas come from?"
One of my favorite riffs is: "Ebooks are the hip and stylish younger sister of the nerdy white paper."
Many people ask me for advice about getting a business book published, so I wanted to blog it for all to see. See below for my 8 ideas if you are interested in doing a business book.
I’ve been a fan of Adrian Neylan’s "cab blog" for the past four years and I even included it as an example in my book The New Rules of Marketing & PR. Adrian works the late shift, driving a cab in Sydney, Australia from 5:00 PM to 3:00 AM. After most shifts, Adrian write...
Have you noticed that more and more bulk email comes in these days with an opening "Dear Colleague"?
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
