I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I just purchased an IN1 multi-tool utility case for my iPhone.
As I write this I am in Istanbul, Turkey preparing for a speaking engagement later today. As I always do when I’m on the road, I’m looking for patterns that I might be able to use to create a blog post. Many people ask me about finding stuff to write about on their blogs. Th...
I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released when I was working on Wall Street in the 1980s. Lew...
Best Practices | Case Studies | Marketing | Music | copywriting | writing
On Saturday I caught the Life is Good festival. It was a beautiful day in the Boston suburbs made better because all profits generated from the festival (over a million dollars) are going to Children’s charities. For those music geeks reading this, my favorite act was the am...
I'll tell you up front, it's not easy.
As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.
This morning, Seth Godin announced his newest book The Icarus Deception and a fascinating Kickstarter Project to fund it.
My blog posts always seem to be long. Sometimes as much as 500 words (or more). I find it difficult to say something in just a few words.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
