I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I read a copy of Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons which I purchased on eBay from a bookseller in California. The book will officially release on April 5, 2016. Disrupted chronicles Lyons’ employment as marketing fellow at HubSpot from April 2013...
This afternoon I opened a new account at name.com. As I was going through the process I noticed fun little tidbits that kept me interested throughout.
Stories are universal. No culture has survived without them. They are widely recognized as an essential part of human cognitive development.
The March / April issue of Columbia Journalism Review contained a story about Kyle Chayka, a 26-year-old freelance journalist who makes his living writing for online publications. Survival strategies of an online freelancer is an interesting take on how an independent journa...
When you’re new to an industry, you don’t have to play by the rules. You can make up your own or apply ideas from your past experiences. That’s exactly what Michelle Miller did to publish The Underwriting, her first novel releasing later this month.
Last night, Julianne Moore won the best actress Oscar for her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the film Still Alice. The amazing backstory behind the award is that all the big publishing houses...
Content drives action. Content is the best way to reach buyers. Content is King. (And President and Pope and Queen as well). So how do you create great content? How do you understand your buyers, create compelling content that educates, informs, and entertains them, and then...
The very clever Ann Handley has a new book due out in the next few days. I’ve seen an early copy and it is terrific. Everybody Writes is your go-to guide to creating ridiculously good content to market you and your business. With wisdom and an infective wittiness, Ann shows ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
