HIRE ME TO SPEAK
HIRE ME TO SPEAK

Marketing Speaker

The Latest from
David Meerman Scott

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

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Doug Brockway points us to some world-class gobbledygook from a company called ITA Software by Google.

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UPDATE: On October 7, 2011 at 2:00 pm a representative of Starwood Social Media Team commented on this post. Please take a look at the response.

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Yesterday, Yahoo! announced a reorganization of top management. The press release is choked with cutting-edge, innovative, industry-standard gobbledygook.

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I'm hearing much more these days about content marketing - something I've talked about for nearly a decade. It's kinda cool that something that I was once a lone voice in the wilderness talking about has gotten such buzz.

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Today, the new book by Ann Handley and C.C. Chapman Releases: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

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To: All employees From: The HR, PR, and Legal departments Subject: New-fangled communications

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Joe Chernov emailed me: "My question to you is this: how are you SO prolific? Where do all of your ideas come from?"

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One of my favorite riffs is: "Ebooks are the hip and stylish younger sister of the nerdy white paper."

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