I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Late last week, Obama for America (President Obama's reelection operation) released a 17-minute film called The Road We've Traveled.
This afternoon, Tuesday March 6, 2012, President Obama held his first solo news conference from the White House since October 6, 2011.
On Tuesday, the Obama campaign joined Instagram, using the @BarackObama ID. The account will be managed by his campaign staff.
Brand Journalism | Case Studies | Marketing | Marketing Lessons from the Grateful Dead | Public Relations | Social Media | US Presidential Campaign Marketing & PR
I admit I am a big geek when it comes to the long drawn out US presidential campaign season. I enjoy the marketing and PR aspects immensely. Many people think the two-year campaign is too long. Not me. I love all the debates and speeches and talk show appearances and news co...
Best Practices | Brand Journalism | Case Studies | New Rules of Marketing and PR | Social Media | US Presidential Campaign Marketing & PR
On Election Day 2008, an amazing 25 percent of Barack Obama voters were already directly linked to him through social media, including blogs, Facebook, Twitter, and other social sites according to The Nation. Putting aside politics and just considering the election from a ma...
Best Practices | Case Studies | Marketing | New Rules of Marketing and PR | US Presidential Campaign Marketing & PR
I wanted to make a few observations about why Obama was elected to be the 44th President of the United States.
Yesterday John Kerry endorsed Barack Obama.
UPDATE - November 13, 2007