I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday, President and First Lady Michelle Obama spoke with CBS This Morning anchor Charlie Rose in the White House Blue Room, where they discussed the failures and successes of his administration as he heads into another election, among other things.
There are subjects that should not enter into your company's marketing because they are too controversial.
Here in the U.S., if you’re plugged into real-time news, you can't avoid hearing about the Etch a Sketch brouhaha.
Late last week, Obama for America (President Obama's reelection operation) released a 17-minute film called The Road We've Traveled.
This afternoon, Tuesday March 6, 2012, President Obama held his first solo news conference from the White House since October 6, 2011.
On Tuesday, the Obama campaign joined Instagram, using the @BarackObama ID. The account will be managed by his campaign staff.
I admit I am a big geek when it comes to the long drawn out US presidential campaign season. I enjoy the marketing and PR aspects immensely. Many people think the two-year campaign is too long. Not me. I love all the debates and speeches and talk show appearances and news co...
On Election Day 2008, an amazing 25 percent of Barack Obama voters were already directly linked to him through social media, including blogs, Facebook, Twitter, and other social sites according to The Nation. Putting aside politics and just considering the election from a ma...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
