I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The Facebook engineering department just released an interesting post titled How machine learning powers Facebook’s News Feed ranking algorithm. The post provides new details about what I called one of the most destructive technologies ever invented in my blog post last week...
The Facebook Artificial Intelligence powered algorithm is designed to suck users into the content that interests them the most. The technology is tuned to serve up more and more of what you click on, be that yoga, camping, Manchester United, or K-pop. That sounds great, righ...
Twitter launched in 2006 and the short form text content platform quickly gained popularity among businesses, the media, government, and artists. Short form video exploded first with apps like Vine (6 second videos) and later Instagram and TikTok. Shorter, shorter, shorter! ...
As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement. Event planners are eager for people to share but want to understand the best way to build a tribe of like-minded peo...
Social networks, like those developed by Facebook and Google, have tremendous power to allow people around the world to connect and share. I’ve been talking about this for way more than a decade, at times acting as an enthusiastic cheerleader for the positive effects on busi...
The sales kickoff meeting is a fixture of many companies’ sales calendars. Typically occurring at the turn of a new year, it’s when the organization comes together to motivate the sales team to win and win big! However, 2021 is like no other year. Most companies will forgo a...
While a great virtual event is more like television than theater, that is not the whole story. If you only focus on the TV part, you miss the opportunity for the audience interaction. The reality is that online consumer expectations have been highly shaped by social media. T...
At many larger organizations (and some smaller ones too), the legal department is heavily involved in all marketing and communications initiatives, frequently requiring every blog post and press release to be vetted by a lawyer. Sometimes every social post too.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
