I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
For a look at a terrific professional athlete fan page, check out the site of Sasha Vujacic, the point guard / shooting guard of the Los Angeles Lakers' triangle offense. Sasha was a member of the Slovenian junior national team and was drafted by the Los Angeles Lakers in th...
I'm fond of thinking of the Web as a city.
What happens when you enter your name into Google? Do you come up number one? If not, are you on the first page? And if you do appear, is it something valuable? Or is the listing a photo of you as attending your ten-year high school graduation party (or worse)?
I'm now in my 40s. Thinking back to when I was in my 20s, what I recall about personal branding was basically this: Don't get noticeably drunk in public, carry business cards at all times (this was pre-Twitter after all), and wear a suit and tie to work (my first few jobs we...
I just love that my book The New Rules of Marketing & PR is used in many college and university classes. Frequently I’ll find references to the book on students' and professors' blogs and I often end up with students as my new Facebook friends or Twitter followers. What ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
