I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Back in June, I keynoted the Business Marketing Association annual conference.
Damn, what the heck do you do when you're on Twitter and LinkedIn and Facebook and write a blog and post YouTube videos and more and want people to know about all of your online personalities?
Many people who have never used Twitter dismiss it by saying something like "Why would anyone care about what I'm eating for breakfast?" People tell me that Twitter is silly, that it's a fad, and not a business tool.
I'm amazed when someone writes a terrific blog or has a great Twitter feed (or a presence on some other social networking site) but fails to say who they are. Don't they want to stand out from the crowd?
It's always interesting to see when superstars emerge out of existing brands. And it is fascinating to watch when they choose to leave for something new.
Yesterday I enjoyed speaking with Amanda Palmer, lead singer of The Dresden Dolls and punk cabaret force of nature about connecting with fans both online and off.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
