I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Today buyers dictate how they choose companies, products, and services with online content driving action. At the HubSpot Inbound 2014 conference, I delivered a short keynote speech in front of some 10,000 people. My slot was fantastic - between a surprise appearance by the ...
In my past roles as a salesperson and later as a marketing executive at a handful of different companies, I interacted on a daily basis with sales managers up to the vice president level.
My first sales job required me to make cold calls to bond traders and convince them to buy our economic consulting services. We had lists of names and numbers to contact that came from directories of people who worked in banks, securities companies, savings and loan associat...
Less than a month ago, I released a presentation on SlideShare titled The New Rules of Selling. Because many of you viewed the presentation and shared it on social networks, the presentation has been viewed more than 107,000 views as I write this. Thank you. In this article,...
OPEN Cycle, a company building an extremely lightweight and strong mountain bike, was founded in 2011 as a completely open company taking advantage of the new communication tools that I frequently write and speak about. As a brand-new company, the founders were able to creat...
This week, my new book The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business begins to ship from USA and Canada booksellers. The print edition will ship in the coming weeks from ...
Early this week I posted on how Sales is Broken. There are many examples of traditional sales tactics that don’t work when buyers have access to a tremendous amount of information. The old rules of selling...
Most sales organizations are built and run as if it were still 1989. The sales model is broken.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
