HIRE ME TO SPEAK
HIRE ME TO SPEAK

Marketing Speaker

The Latest from
David Meerman Scott

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

 on

Stories are universal. No culture has survived without them. They are widely recognized as an essential part of human cognitive development.

Read the Full Article

 on

The biggest mistake I see with marketing (and I see it all the time) is when companies focus too much on their own products and services. Many marketers steeped in the tradition of product advertising naturally feel drawn to prattle on and on about their products and service...

Read the Full Article

 on

For the New Year, I’m starting a series of blog posts I’m calling Back to the Basics. The first in the series is this post on the importance of buyer personas in any sales and marketing strategy.

Read the Full Article

 on

Ten years ago, my book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers was published. As far as I know, it was the first book written about Content Marketing. A year before the book came out I started this blog, so I’ve ...

Read the Full Article

 on

The brand new 5th Edition of The New Rules of Marketing & PR released last week in the USA. It is shipping now from Amazon and other online sellers and is available on Kindle, Google play, iTunes, and other ebook formats now. Physical bookstores in the USA should have stock ...

Read the Full Article

 on

The New Rules of Marketing & PR was originally published in the first edition way back in 2007. That’s like half a century in dog internet years. When I first wrote the book in 2005 and 2006, Twitter didn’t exist and Facebook was only on college campuses (you needed a .edu e...

Read the Full Article

 on

Are you are trying to explain new marketing to those who “just don’t get it” like, maybe, your bosses, your employees, your spouse, your parents, or your kids? This new film about Content Marketing is the best way I’ve seen to share the ideas of reaching people with content ...

Read the Full Article

 on

Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social...

Read the Full Article