I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday, Apple announced the new Apple Watch Series 7 which will be available later this Fall. Of course, this tiny computer is way more than a “watch” that tells time. Reading all the buzz about the launch got me thinking about marketing the various categories of timepiec...
What’s the deal with so many companies sending surveys after you interact with them? In the past few days, I’ve been hit up for “my opinion” from Audi, Fidelity, Hilton, American Airlines, and UPS.
The new publishing model on the web is not about hype and spin and messages. It is about delivering content when and where it is needed and, in the process, branding you or your organization as a leader. Sometimes I call this Brand Journalism.
There are many ways to reach an audience. Most people focus on paying money to reach somebody else's audience via advertising on such platforms as TV and radio, search engines, trade show exhibit floors, and so on. Another way is to build your own audience by creating conten...
The language of war is used in business and the media so frequently that people don’t even question the appropriateness. Let's work together to eliminate these old tropes from the way we communicate.
Less than five minutes into a demo by CEO Kate Chernis Bradley of the Lately artificial intelligence platform for creating social media posts, I knew I wanted to use it in my work. And by the end of our short Zoom call, I knew I also wanted to invest in the company and serve...
The biggest mistake I see with marketing (and I see it all the time) is when companies focus their communications way too much on their own products and services. It’s much better to start from an understanding of your buyers and their problems. Long-time readers of this blo...
At many larger organizations (and some smaller ones too), the legal department is heavily involved in all marketing and communications initiatives, frequently requiring every blog post and press release to be vetted by a lawyer. Sometimes every social post too.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
