I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
While at The Pentagon on Friday, I had a chance to see the five-acre inner courtyard at the center of the building. It is a remarkably tranquil park where people meet, take a break, or grab lunch.
For several months, I was sending all of my tweets to update my Facebook status using the Twitter application on Facebook. Yes it saved time, but I found this approach was annoying to many people. (Thank you to those who clued me in to my obnoxious behavior).
I had an opportunity to connect with Chip McDermott, founder of ZeroTrash who I originally met at the Inbound Marketing Summit in San Francisco. I haver become fascinated with the online grassroots movement Chip started that's gathering momentum and is now instrumental in ri...
Starting today (four hours ago as I write this), you can set your Facebook username.
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Early today I had an opportunity to visit the Wellington headquarters of the New Zealand Rugby Union (NZRU), at the invitation of David Barton-Ginger who serves as the online manager. The New Zealand Rugby Union is the governing body of rugby in New Zealand, administering al...
On Wednesday I delivered a presentation at the United States Air Force World Wide Public Affairs Professional Development Conference. The Worldwide as they call it, is a chance for everyone who works in public affairs (PA) to get together to share ideas and learn what others...
There are more than a hundred thousand books released in the English language each year. How the hell do you stand out? Well, you can follow the lead of Lisa Genova, who used social media to turn a self-published book into a NY Times bestseller.
I speak at dozens of conferences a year all over the world. Since organizers usually book me many months in advance, I have some visibility into how they promote the events. It tends to be the same old methods: Send an email and a direct mail to everyone who attended last ye...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
