I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've had an opportunity to casually explore the attitudes of hundreds of large and small companies whose employees attend my full-day New Rules of Marketing seminar and my keynote speeches. In my very unscientific questioning, my guess is that about 25% of companies block em...
I went to Kenyon College, graduating in 1983 with a BA in Economics. I took only one English class and got a "gentleman’s C" so it's an odd thing that I should end up writing books. Go figure. While at Kenyon, the professors' ideas were clearly important to the education pro...
Practically every day, people ask me for help and advice in creating the sorts of new rules marketing and PR that I speak about and write about.
UPDATE November 5, 2007
Is it just me or have Facebook applications become too damn annoying?
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
