Search for topics or resources
Enter your search below and hit enter or click the search icon.
David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
Social Media | New Rules of Marketing and PR | writing | Best Practices | Artificial Intelligence
Your Original Content Plus AI Equals Sparkle-Darkle
August 13th, 2024|3 min read
Search Engine Marketing | Artificial Intelligence
Why I Prefer Perplexity To Google Or ChatGPT For Search
August 8th, 2024|1 min read
New Rules of Marketing and PR | Case Studies | Marketing | Best Practices | Fanocracy
Companies Have An Obligation To Help Customers By Deploying AI & ML Within User Interfaces
July 30th, 2024|2 min read
Rock Band Web Sites | Marketing Lessons from the Grateful Dead | Buyer Persona | Case Studies | Fanocracy
Dead & Company at Sphere Las Vegas
July 22nd, 2024|6 min read
Marketing the Moon | Public Relations | Case Studies | Marketing | Advertising
Fiction and Fact! New Movie “Fly Me To The Moon” Partly Based On My Book
July 17th, 2024|3 min read
Worst Practices | Research and Analysis | Best Practices | Artificial Intelligence
Generative AI Not Understood By Young People… Educators Are To Blame
July 9th, 2024|3 min read
Viral Marketing | Public Speaking | Buyer Persona | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Artificial Intelligence
US Presidential Debate: Hype, Spin, Memes, and Newsjacking
June 24th, 2024|2 min read
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Books | Virtual Events | Artificial Intelligence
New 9th Edition of The New Rules of Marketing & PR Coming in August!
June 20th, 2024|2 min read
Join 20,000 other entrepreneurs and creatives who receive David's ideas, examples, and inspiration. Delivered to your email every week.
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | YouTube | Fanocracy
Fans First Banana Ball Delights at Sold Out Fenway Park Game
June 10th, 2024|4 min read
Case Studies | Marketing | Best Practices | Business to Business | Virtual Events | Artificial Intelligence
The Reality of AI Adoption in B2B Marketing
June 6th, 2024|4 min read
Public Speaking | Marketing Lessons from the Grateful Dead | Music | Books
Shine On, Dream On, Play On Bill Walton
May 28th, 2024|2 min read
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Newsjacking | Advertising
Samsung’s “UnCrush” Video Newsjacking of Apple Fail
May 16th, 2024|0 min read
Public Relations | Case Studies | Advertising | Fanocracy
Apple Apologizes for CRUSH Video Misstep
May 12th, 2024|1 min read
Worst Practices | Case Studies | Newsjacking | Fanocracy | Artificial Intelligence
Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society
May 8th, 2024|1 min read
Research and Analysis | Artificial Intelligence
Truth, Lies, BS, and the Frightening Future of AI Models
May 2nd, 2024|3 min read
New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices
What’s Your Goal?
April 23rd, 2024|1 min read
Marketing the Moon | Case Studies | Advertising | Fanocracy
GOODBIDS Reimagines Charity Auctions
April 15th, 2024|2 min read
Marketing the Moon | Fanocracy
When The Experience Is Way Better Than The Hype
April 9th, 2024|2 min read
Public Relations | Case Studies | writing | copywriting | Marketing | Artificial Intelligence
In Conclusion: The Growing AI Content Pollution Problem
April 4th, 2024|2 min read
Worst Practices | writing | copywriting | Marketing | Best Practices
Customer Testimonials Are Not Effective Storytelling
March 26th, 2024|1 min read