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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
Fans First Banana Ball Delights at Sold Out Fenway Park Game
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | YouTube | Fanocracy
Fans First Banana Ball Delights at Sold Out Fenway Park Game
June 10th, 2024|4 min read
The Reality of AI Adoption in B2B Marketing
Case Studies | Marketing | Best Practices | Business to Business | Virtual Events | Artificial Intelligence
The Reality of AI Adoption in B2B Marketing
June 6th, 2024|4 min read
Shine On, Dream On, Play On Bill Walton
Public Speaking | Marketing Lessons from the Grateful Dead | Music | Books
Shine On, Dream On, Play On Bill Walton
May 28th, 2024|2 min read
Samsung’s “UnCrush” Video Newsjacking of Apple Fail
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Newsjacking | Advertising
Samsung’s “UnCrush” Video Newsjacking of Apple Fail
May 16th, 2024|0 min read
Apple Apologizes for CRUSH Video Misstep
Public Relations | Case Studies | Advertising | Fanocracy
Apple Apologizes for CRUSH Video Misstep
May 12th, 2024|1 min read
Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society
Worst Practices | Case Studies | Newsjacking | Fanocracy | Artificial Intelligence
Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society
May 8th, 2024|1 min read
Truth, Lies, BS, and the Frightening Future of AI Models
Research and Analysis | Artificial Intelligence
Truth, Lies, BS, and the Frightening Future of AI Models
May 2nd, 2024|3 min read
What’s Your Goal?
New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices
What’s Your Goal?
April 23rd, 2024|1 min read
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GOODBIDS Reimagines Charity Auctions
Marketing the Moon | Case Studies | Advertising | Fanocracy
GOODBIDS Reimagines Charity Auctions
April 15th, 2024|2 min read
When The Experience Is Way Better Than The Hype
Marketing the Moon | Fanocracy
When The Experience Is Way Better Than The Hype
April 9th, 2024|2 min read
In Conclusion: The Growing AI Content Pollution Problem
Public Relations | Case Studies | writing | copywriting | Marketing | Artificial Intelligence
In Conclusion: The Growing AI Content Pollution Problem
April 4th, 2024|2 min read
Customer Testimonials Are Not Effective Storytelling
Worst Practices | writing | copywriting | Marketing | Best Practices
Customer Testimonials Are Not Effective Storytelling
March 26th, 2024|1 min read
Simple Two Page Marketing Strategy Plan
New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices
Simple Two Page Marketing Strategy Plan
March 21st, 2024|2 min read
The Difference Between Marketing and Sales
Buyer Persona | Sales Strategies | Marketing
The Difference Between Marketing and Sales
March 13th, 2024|1 min read
We Annoy Our Customers
Worst Practices | New Rules of Sales & Service | Marketing | Advertising
We Annoy Our Customers
March 5th, 2024|1 min read
Manuela Nicolosi’s Infectious Passion Is Breaking Barriers While Benefiting Bosch
Case Studies | Personal branding | Marketing | Business to Business | Fanocracy
Manuela Nicolosi’s Infectious Passion Is Breaking Barriers While Benefiting Bosch
February 27th, 2024|2 min read
Perplexity Shows the Future of AI-Powered Search
Search Engine Marketing | Marketing | Best Practices | Artificial Intelligence
Perplexity Shows the Future of AI-Powered Search
February 13th, 2024|3 min read
Apple Vision Pro: Is This Really “The Era Of Spatial Computing”?
Public Relations | Case Studies | Marketing | Media Relations | Advertising
Apple Vision Pro: Is This Really “The Era Of Spatial Computing”?
February 5th, 2024|1 min read
The RV Lifestyle Leads To Fandom
The RV Lifestyle Leads To Fandom
January 31st, 2024|2 min read
Ten-Year-Old Hannah Shows the World That Her Political Voice Matters
Marketing | US Presidential Campaign Marketing & PR
Ten-Year-Old Hannah Shows the World That Her Political Voice Matters
January 22nd, 2024|2 min read