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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
Case Studies | Fanocracy | Artificial Intelligence
How AI and Robotics Helps Employees Build Fans at British Airways
November 14th, 2023|1 min read
Buyer Persona | Public Relations | Case Studies | Best Practices | Artificial Intelligence
Doritos Silent “Crunch Cancelling” Plug-In for Gamers
November 8th, 2023|1 min read
New Rules of Marketing and PR | Marketing | Research and Analysis | Advertising | Fanocracy
The End of Mass
October 26th, 2023|1 min read
Worst Practices | Marketing | Advertising
Just Because You Can Doesn’t Mean You Should
October 19th, 2023|2 min read
Book Reviews | Marketing Lessons from the Grateful Dead | Music | Artificial Intelligence
Barlow: Living Life as a Modern-Day Renaissance Man Focused on Adventure
October 13th, 2023|1 min read
New Rules of Marketing and PR | Case Studies | Marketing | Books | Best Practices
What Phrase or Word Do You Own?
September 29th, 2023|3 min read
Case Studies | Best Practices | Fanocracy
Fandom at HubSpot’s INBOUND Conference
September 18th, 2023|2 min read
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Social Media | New Rules of Marketing and PR | Marketing | Best Practices | Artificial Intelligence
Why You Need a Blog in the Age of AI and Social Networking
September 5th, 2023|2 min read
writing | Research and Analysis | Artificial Intelligence
AI Models Playing Telephone May Lead To Model Collapse
August 30th, 2023|1 min read
Twitter | Case Studies | Real-Time Marketing & PR | Marketing | Media Relations | US Presidential Campaign Marketing & PR
Trump Rejoins Twitter After 2 Years, Sharing His Mug Shot
August 25th, 2023|1 min read
Search Engine Marketing | New Rules of Marketing and PR | Case Studies | Marketing | Best Practices | Artificial Intelligence
How to Get Found in LLM AI Search Like ChatGPT-Powered Bing
August 16th, 2023|3 min read
Case Studies | Facebook | Research and Analysis | Artificial Intelligence
Are AI Companies Going The Way of Enron?
August 7th, 2023|7 min read
New Rules of Marketing and PR | Buyer Persona | Sales Strategies | Marketing | Best Practices
Make Your Web Content Accessible To All
July 25th, 2023|2 min read
Case Studies | Research and Analysis
Reflecting on FDR's Civilian Conservation Corps Amidst Today's Political Polarization
July 21st, 2023|5 min read
Social Media | Twitter | Facebook | Research and Analysis | Artificial Intelligence
Meta's Threads Social Text App Unlikely to Topple Twitter's Dominance
July 14th, 2023|3 min read
Buyer Persona | Case Studies | Music | Best Practices | Fanocracy
Thoughtful Extras That Turn Customers Into Fans
July 7th, 2023|1 min read
New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Facebook | US Presidential Campaign Marketing & PR | Advertising | Artificial Intelligence
Presidential Election 2024: How Artificial Intelligence is Rewriting the Marketing Rules
June 29th, 2023|4 min read
writing | Best Practices | Artificial Intelligence
Remaining Human in a World of AI
June 21st, 2023|3 min read
Buyer Persona | Case Studies | Sales Strategies | Marketing | Best Practices
Carve Your Own Trail: Effective Product Positioning Through Distinctiveness, Not Comparison
June 13th, 2023|2 min read