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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
Case Studies | Research and Analysis
Reflecting on FDR's Civilian Conservation Corps Amidst Today's Political Polarization
July 21st, 2023|5 min read
Social Media | Twitter | Facebook | Research and Analysis | Artificial Intelligence
Meta's Threads Social Text App Unlikely to Topple Twitter's Dominance
July 14th, 2023|3 min read
Buyer Persona | Case Studies | Music | Best Practices | Fanocracy
Thoughtful Extras That Turn Customers Into Fans
July 7th, 2023|1 min read
New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Facebook | US Presidential Campaign Marketing & PR | Advertising | Artificial Intelligence
Presidential Election 2024: How Artificial Intelligence is Rewriting the Marketing Rules
June 29th, 2023|4 min read
writing | Best Practices | Artificial Intelligence
Remaining Human in a World of AI
June 21st, 2023|3 min read
Buyer Persona | Case Studies | Sales Strategies | Marketing | Best Practices
Carve Your Own Trail: Effective Product Positioning Through Distinctiveness, Not Comparison
June 13th, 2023|2 min read
Viral Marketing | Press Release Content | New Rules of Marketing and PR | Buyer Persona | Public Relations | Case Studies | writing | Real-Time Marketing & PR | Marketing | Media Relations | Facebook | Newsjacking | Advertising | Brand Journalism | Best Practices | Business to Business | Artificial Intelligence
Apple Vision Pro Spatial Computer Launch Is PR Done Right
June 6th, 2023|4 min read
Seth Godin's "Song of Significance" Teaches How to Inspire the People in your Organization
May 30th, 2023|2 min read
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Social Media | Case Studies | Marketing
How Instagram Got Us to the Castles of Scotland
May 24th, 2023|2 min read
Case Studies | Personal branding | Fanocracy
When Rock Stars Dream Of Becoming Dentists
May 16th, 2023|6 min read
New Rules of Marketing and PR | Marketing | Best Practices | Artificial Intelligence
How to Work with Your Bosses to Implement Modern Marketing Including AI
May 8th, 2023|2 min read
Marketing | Artificial Intelligence
Super Simple Way to Understand Artificial Intelligence
May 3rd, 2023|1 min read
Search Engine Marketing | New Rules of Marketing and PR | Case Studies | Research and Analysis | Artificial Intelligence
Is Your Content Being Used to Train the AI in Google Bard?
April 25th, 2023|1 min read
Worst Practices | Case Studies | Marketing | Advertising | Fanocracy
Max Mayhem: Warner Bros. Discovery's Rebrand Fail
April 21st, 2023|1 min read
Marketing | Facebook | Research and Analysis | YouTube | Artificial Intelligence
Open Letter: An Urgent Call to Pause AI Development Beyond GPT-4
April 3rd, 2023|1 min read
Case Studies | Marketing | Facebook | Research and Analysis | Artificial Intelligence
A Century After Prohibition, US Congress Targets TikTok
March 27th, 2023|2 min read
Marketing | Best Practices | Artificial Intelligence
Beyond the AI Hype: Aligning Marketing Strategy with Organizational Goals
March 22nd, 2023|2 min read
Social Media | Buyer Persona | Case Studies | Music | Marketing | Best Practices
Modern-Day Hippies! Meet Stoned Immaculate’s Unique Buyer Persona
March 14th, 2023|2 min read
Case Studies | Sales Strategies | Marketing | Research and Analysis | Artificial Intelligence
HubSpot Launches ChatSpot, an AI Tool for Natural Language Access to CRM Data
March 8th, 2023|1 min read