I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Mark Hinkle has been the editor in chief of two industry trade publications and a blogger for nearly five years. He recently posted an amazingly comprehensive guide for PR people who want to reach out to influential blogs called PR Tip: How to Pitch a Blogger.
My friend Steve Chazin just launched a really cool new blog called MarketingApple. He also a released an ebook today called Marketing Apple: 5 Secrets of the World’s Best Marketing Machine. Steve's blog and ebook are definitely worth a look for two important reasons. Steve u...
I've been surfing for nearly 20 years: Bodyboarding, bodysurfing, and longboards mostly. This year my daughter clearly passed me in standup surfing ability (she's 14). I really enjoy the ocean and waves, it is so relaxing and fun. Because of my speaking business, I also end ...
Since we're at the end of summer, it's time for some frivolous fun.
Most marketing and communications programs from business-to-business software and technology companies are dreadfully dry and painfully boring. I mean if some of these companies tried to smile at themselves, their screens would crack.
Steve Johnson has an interesting take on the question: Why demo at trade shows?
I've written a new complimentary ebook for the Dow Jones Corporate and Media Solutions group called Align Corporate Communications to Achieve Business Goals: A simple six-step process to use communications and measurement tools to drive business.
PodCamp Boston 2 is the new media community UnConference that helps connect people interested in blogging, podcasting, social networks, video on the net, and new media together for three days to learn, share, and grow their new media skills.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
