I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Wikipedia is among the top ten most visited sites on the Web. When there is a Wikipedia article on a topic that you search on, I'm sure you’ve noticed that article usually appears as one of the top few results, frequently in the number one position. There's no doubt that Wik...
My friends over at Urgent Genius released a terrific little application last night during the Academy Awards called The Artistifier.
Last night I had dinner at my friend Brian Halligan's place. Brian is CEO of HubSpot and my co-author on our book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History.
Here's a new book you can get on your Kindle: Linsanity: The Improbable Rise of Jeremy Lin
When you provide superior service, people talk about you online and that drives new business.
My friend Gerard Vroomen, who lives in Amsterdam and flies KLM frequently, alerts us to KLM Meet and Seat.
Back in 2007, I enthusiastically gushed about the GoPro digital camera, which I had purchased to take photos and videos while surfing. I was a very early adopter (the product had only been out a month or so). Here is a link to that post: Marketing 1-2-3: 1) Find a problem to...
Back in May, 2010 when Boeing embarked on a fledgling brand journalism program, I interviewed Todd Blecher, Communications Director, for a blog post I titled The Plane Truth: Brand journalism and the new Boeing site.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
