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The Latest from David Meerman Scott
New 2nd Edition of Fanocracy Publishes Today: Your Human Connection in a Polarized, Noisy World
Marketing | Research and Analysis | Books | Best Practices | Fanocracy | Fandom Marketing
New 2nd Edition of Fanocracy Publishes Today: Your Human Connection in a Polarized, Noisy World
July 14th, 2026|3 min read
What AI Can't Upskill For You, And What To Do About It
Best Practices | Fanocracy | Artificial Intelligence | Fandom Playbook | Fandom Marketing
What AI Can't Upskill For You, And What To Do About It
July 7th, 2026|1 min read
Bunnies and Bees
Marketing | Best Practices | Fanocracy | Artificial Intelligence | Fandom Playbook | Fandom Marketing
Bunnies and Bees
June 22nd, 2026|1 min read
Congratulations Team HubSpot for 20 Years of Helping Organizations Grow
Case Studies | Marketing | Fandom Marketing
Congratulations Team HubSpot for 20 Years of Helping Organizations Grow
June 12th, 2026|2 min read
Live Music Trends Defining Global Fandom in 2026
Research and Analysis | Fanocracy | Fandom Playbook | Fandom Marketing
Live Music Trends Defining Global Fandom in 2026
June 2nd, 2026|2 min read
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How Filmmaking and Fronting a Rock Band Make Scott Pryor a Better Lawyer
Case Studies | Music | Fanocracy | Fandom Playbook | Fandom Marketing
How Filmmaking and Fronting a Rock Band Make Scott Pryor a Better Lawyer
May 27th, 2026|3 min read
Algorithms Ate Serendipity: Bring Back Surprise to Spark True Fandom
Marketing | Best Practices | Fanocracy | Artificial Intelligence | Fandom Playbook | Fandom Marketing
Algorithms Ate Serendipity: Bring Back Surprise to Spark True Fandom
May 19th, 2026|4 min read
Revisiting The Dip
Book Reviews | Best Practices | Fandom Playbook
Revisiting The Dip
May 13th, 2026|1 min read
Newsjacking: Jesse Cole Teases Spirit Airlines Becoming Banana Air
Case Studies | Newsjacking | Fandom Playbook | Fandom Marketing
Newsjacking: Jesse Cole Teases Spirit Airlines Becoming Banana Air
May 8th, 2026|1 min read
Book Me to Speak for Free! (Plus... Some Upcoming In-Person Events)
Public Speaking | Public Relations | Books | Fandom Playbook | Fandom Marketing
Book Me to Speak for Free! (Plus... Some Upcoming In-Person Events)
April 29th, 2026|2 min read
RIP Middle Management in Marketing & PR
Public Relations | Marketing | Research and Analysis | Best Practices | Artificial Intelligence
RIP Middle Management in Marketing & PR
April 23rd, 2026|3 min read
Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA
Social Media | Viral Marketing | Marketing the Moon | Public Relations | Case Studies | Newsjacking | Best Practices | Fanocracy | Fandom Playbook | Fandom Marketing
Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA
April 11th, 2026|2 min read
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The AI Doc: Or How I Became an Apocaloptimist
The AI Doc: Or How I Became an Apocaloptimist
March 31st, 2026|2 min read
I’m a Senior Citizen Now—Try Catching Me
I’m a Senior Citizen Now—Try Catching Me
March 25th, 2026|2 min read
Your Fans Are Waiting
Best Practices | Fanocracy | Fandom Playbook | Fandom Marketing
Your Fans Are Waiting
March 20th, 2026|1 min read
So, You Want to Do a TEDx Talk?
Public Speaking | Best Practices
So, You Want to Do a TEDx Talk?
March 9th, 2026|2 min read
Be Very Careful When Newsjacking Political Stories
Newsjacking | Advertising | Best Practices
Be Very Careful When Newsjacking Political Stories
March 3rd, 2026|1 min read
Grokipedia as a Backdoor to Getting Found in LLM AI Search
Search Engine Marketing | Marketing | Crowdsource | Research and Analysis | Fanocracy | Artificial Intelligence
Grokipedia as a Backdoor to Getting Found in LLM AI Search
February 23rd, 2026|2 min read
You + buyer knowledge x AI > them x AI
Marketing | Research and Analysis | Artificial Intelligence | Fandom Playbook
You + buyer knowledge x AI > them x AI
February 17th, 2026|2 min read
The New Competitive Advantage
Marketing | Best Practices | Fanocracy | Fandom Playbook
The New Competitive Advantage
February 11th, 2026|1 min read