I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I'm gonna puke! Just like with a teenager's use of annoying catch phrases, I notice the same words cropping up again ...
Yesterday I was chatting with my friend Jonathan Kranz, author of Writing Copy for Dummies (love his tagline by the way—"smart clients turn to this dummy"). Since we have four books between us, as usual we got on the subject of books and publishers and agents. As I started t...
Here is another fascinating case study that will appear in my upcoming book The New Rules of Marketing and PR.
As millions of people use the Web for doing detailed research on products and services, getting involved in political campaigns, joining music and film fan clubs, and reviewing and discussing hobbies and passions, they congregate in all kinds of online places. The technologi...
As the 2006 political season moves into the home stretch, my friend Colin Delany editor in chief at epolitics.com has released a terrific new free e-book Online Politics 101: The Tools and Tactics of Online Advocacy to help campaigns useful ideas on how to spread the word on...
In technology businesses, the biggest companies are rather arrogant when it comes to marketing, aren't they? For years, marketing at big tech companies like Microsoft has been about letting customers know when the new product release is ready and then sitting back and taking...
As I continue to say to anyone who will listen (or read) press releases are one of the best ways companies can reach buyers directly.
This weekend I went to the Nantucket Air Show, featuring the U.S. Navy Blue Angels flight demonstration team. The Blue Angels (and the Air Force Thunderbirds) are truly impressive, not only as an awesome display of precision flying, but also as a terrific marketing tool.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
