I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
After getting tired of paying exorbitant fees to market and advertise his business, Grant D. Griffiths, a Kansas family and divorce lawyer, started his blog in March 2005. "Prior to starting the blog, I did lots of yellow page advertisements," Griffiths says. "The costs were...
Last night I attended the kick off meeting of the Boston gang (what do I call it? Branch? Chapter?) of the Social Media Club. Funny that online social media people need to occasionally meet offline to make sure we're all real. Check out the proof here.
"People often ask me, 'Steve, how much should we be paying our product managers?’" says Steve Johnson, an instructor at Pragmatic Marketing, the premier product marketing firm for technology companies. "I used to just throw out a number that sounded about right. But I realiz...
It is important for all organizations to create a distinct, consistent, and memorable Web site or blog, and an important component of that goal is the tone or voice of the content. As visitors interact with the content on your site, they should develop a clear picture of you...
If you agree with me about the importance of buyer personas in Web marketing, then the most important nest step is you need to know what you want each of your buyer personas to believe about your organization.
Does your company sell great products? Or if you don't work in a traditional company, does your organization (church, nonprofit, consulting company, school) offer great services? Well, get over it! Marketing is not only about your products! The most important thing to rememb...
Here's a riff on viral marketing that will appear in my upcoming book The New Rules of Marketing and PR.
On the speaking circuit, people often ask me about blogging in other countries. Do the marketing approaches that I evangelize work elsewhere? Specifically, many people want to know if blogs are a good way to do marketing and PR in Europe and Asia. While I cannot comment on e...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
