I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last year, I wrote about Ryan Gielen, a NYC-based Indie film director and producer. What interested me was how Ryan made much the soundtrack of his film The Graduates available for free download.
At the NASSCOM India Leadership Forum in Mumbai, I had an opportunity to sit down with John Suffolk, Chief Information Officer of Her Majesty's Government.
Wouldn’t it be cool if people created videos for you? Perhaps like HP, you could hold a contest to get students to put forward their best efforts. The contest was simple. "Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can ...
While in Amsterdam where I keynoted the Marketing Pioneers event, I met Jan Willem Alphenaar, Producer and Director of DSB the Movie.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
