I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This is the third in a three part series on how professional services firm Sales Benchmark Index has made the transition from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. I conduced several le...
I recently had several lengthy discussions with my friend Greg Alexander, CEO of Sales Benchmark Index to learn how he made the switch from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. The str...
Nearly every day, I read a great blog post or find some other content that I like and I want to learn more about the artist who created it.
My blog posts always seem to be long. Sometimes as much as 500 words (or more). I find it difficult to say something in just a few words.
open cycle, the new project from Gerard Vroomen, officially launches today.
Last week I delivered a talk at the Text 100 Digital Rising event in Port Dickson, Malaysia. I connected with Ben Edwards, VP Digital Strategy and Development at IBM who was also speaking at the event. I’ve known Ben since his days at the Economist – we were both based in To...
When I get pushback from Corporate Communications teams about employees on blogs, forums, and social networks, it’s usually because the professional communicators are scared silly about hundreds or thousands of people in a company "speaking on behalf of the company." The PR ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
