I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last February, Bob Evans, who at the time was senior vice president and director of InformationWeek Global CIO, where he was responsible for content strategy and execution and audience engagement wrote: An Open Letter To SAP Chairman Hasso Plattner. The letter included ten v...
Happy 4/20. Today is The Grateful Dead Movie Event.
Geir Freysson, CEO of Transmit, an Icelandic software company tells us that applying a buyer persona based approach to the homepage for his Brand Regard site resulted in a three-fold increase in the number of people clicking through to the landing pages!
I caught the Charlie Sheen Violent Torpedo of Truth show last night in Boston. I was eager to check him out live because I have been fascinated with how he has used social media. I wrote about his amazing use of content (videos & Twitter) and how he has mainstream media ...
I just wrapped up a 12-gig speaking tour of Australia that brought me to Sydney, Brisbane, and Melbourne. It was an excellent opportunity to connect with marketers to learn about their success in reaching buyers.
In the 1990s and early 2000s when I was VP marketing at several technology companies, I relied on research supplied by industry analyst firms including Gartner, Outsell, and Forrester. We paid a lot of money for the research, usually in the form of a subscription allowing ac...
Have you noticed how mainstream media dismisses Charlie Sheen as a sad example of a Hollywood star on the slide?
The secret is that there is no secret.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
