I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
One of the best things about building a marketing plan using the new rules of marketing and PR and using thought leadership strategies is that you create Web content that your buyers want to read. Instead of advertising to people, you create content that is welcome and appre...
One of the reasons why I love Web marketing is that the tools, techniques, and content are constantly evolving. This stuff is more art than science, and your buyers reward creativity by responding to your online efforts. But the Web moves very quickly. Just when you figured ...
Marketing and PR people have a collective difficulty getting our departmental goals in sync with the rest of the company. And our management teams go along with this dysfunction. Think about the goals that most marketers have. They usually take the form of an epic to-do list...
Many readers of my blog and my most recent book Cashing in with Content: How Innovative Marketers use Digital Information to turn Browsers into Buyers know that I insist (and often rant incessantly) about content as the most important aspect of a Web site, ebook, white paper...
I just finished reading the fun and fast book What No One Ever Tells You About… Blogging and Podcasting by Ted Demopoulos. This is a great read for anyone looking for some encouragement and case examples of real people who blog and podcast. Unlike some books that focus on ce...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
