I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
American television personality David Letterman used his Late Show on October 1 to confess to an extortion attempt from someone threatening to expose affairs that Letterman had with staffers.
When I visited General Motors world headquarters on Monday, a highlight was meeting Bob Lutz, GM vice chairman and the top marketing and communications executive in the company.
UPDATE: On December 1, 2009, Fritz Henderson was ousted as CEO by the GM board. Read my open letter to Ed Whitacre, new interim CEO of GM.
Damn, what the heck do you do when you're on Twitter and LinkedIn and Facebook and write a blog and post YouTube videos and more and want people to know about all of your online personalities?
It doesn't matter what industry you're in, we can all learn from the marketing that smart rock bands are doing online.
For several months, I was sending all of my tweets to update my Facebook status using the Twitter application on Facebook. Yes it saved time, but I found this approach was annoying to many people. (Thank you to those who clued me in to my obnoxious behavior).
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
