I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
"Don't do that, it's too risky."
On the global speaking circuit, I frequently get pushback from audience members who work in highly regulated industries. They claim, erroneously, that laws like HIPAA and regulations like those from the SEC and the FDA forbid them from creating valuable content on the Web or...
UPDATE - May 9, 2012 - Alison from @Acura_Insider commented (the 22nd comment down). Please be sure to read her explanation about what happened as you consider this story.
Today when I checked out the Google News headlines as I do several times a day, I noticed a new feature. Now, for each breaking story covered, there is a button called See realtime coverage. Clicking the button brings you to the latest news.
Back in the day, the only way to easily communicate with your public was to use mainstream media and analysts as your mouthpieces. So the public relations department and the agencies they employed spent a great deal of effort convincing editors, reporters and analysts that y...
UPDATE - May 29, 2012. This afternoon, Amanda's Kickstarter crossed the $1 million threshold, the first music project on Kickstarter to do so.
My blog posts always seem to be long. Sometimes as much as 500 words (or more). I find it difficult to say something in just a few words.
UPDATE: Lindsey was hired full time at HubSpot on the Content Creation & Blogging team. She started work in mid-September, 2012. Congratulations Lindsey! ++++++++++++++ Last month I wrote a post called Tough love for marketing and PR job seekers. In it I challenged you t...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
