I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I’m frequently asked about reaching international audiences. With language differences and widely varying social networking sites (such as Hyves in the Netherlands), how do marketers reach a global audience? Huge brands should localize. But if you're a smaller organization, ...
I just updated the portrait I use on my blog, Web site, and social networking sites like Facebook and Twitter.
Last summer Toby Bloomberg spoke with me and many other people and invited us to be a part of a new book genre.
The Boeing Company recently launched a completely new approach to the Web.
Last year, I wrote about Ryan Gielen, a NYC-based Indie film director and producer. What interested me was how Ryan made much the soundtrack of his film The Graduates available for free download.
A great way to get your organization noticed is to share an interesting experience with "citizen journalists" and let them tell your story. (Citizen journalists include bloggers, podcasters, video-bloggers, people active on Twitter, and the like).
What was once a predictable twenty-four-hour news cycle driven by the evening television news broadcasts and daily newspaper production deadlines is now an always-on, real-time, constantly evolving flow of news from thousands of mainstream sources.
UPDATE May 5, 2010 -- Less than two hours after I published this blog post, Boston Globe Reporter Don Aucoin found it and contacted me for comment on a story he was in the process of researching and writing about the communications aspect of this emergency. That article Long...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
