I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last week, Marketing Lessons from the Grateful Dead, which I wrote with HubSpot CEO Brian Halligan was released in the Japanese language. The book is doing great. It's been ranked in the top 20 or so of all books sold on Amazon Japan and most physical bookstores have already...
Today, the Japanese language version of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History was published.
Today, HubSpot launched the brand new Marketing Grader – a free tool to grade your online marketing. You can read about it on the HubSpot blog. Newsjacking the Republicans
New research - published here for the first time - proves that executives who demand that Social Media ROI be calculated are hypocrites.
UPDATE - On the evening of December 1, BMW of North America responded to the issues I highlighted in this post. Do make sure to read what they said (11th comment down).
On November 14, 2011 I introduced my new book Newsjacking to the market.
This morning my Australian friends lit up Twitter talking about an epic Twitter #fail from Qantas Airways. I saw messages from Trevor Young, Jim Stewart and others pointing me to what was the top trending topic in Australia today.
Doug Brockway points us to some world-class gobbledygook from a company called ITA Software by Google.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
