I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm a fan of The Long Tail. As alert readers of this blog may remember, I've been interested in Chris Anderson's ideas long before the book was published.
Many companies develop expensive online and offline advertising programs designed to drive traffic to their Websites. And these days it seems as if most organizations are spending money on search engine marketing, especially Google AdWords and Yahoo Search Marketing. Billion...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
