I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I have a small office in the Boston area. Ages ago when I lived in Tokyo I tried the home office thing and it just doesn't work for me — I need to separate work and home. Yesterday, I heard thumping outside the office door and when I went out to investigate, there was a Yell...
Have you noticed there are a bunch of polls and research reports that ask people questions such as "Do you read blogs?" or "Do you use social media?" or "Do you go to video sharing sites?" Often the resulting data show rather small use compared to those who, say, use search ...
People often ask me about search engine optimization. In particular, many ask what search engine marketing techniques they can use on their site to "get high rankings."
One rarely discussed but very important aspect of search engine marketing is choosing product and company names so that they will be easy to find on the Web via search engines.
Social Networking sites are an excellent way to deliver information to people who might want to do business with your organization. Particularly if you use a thought leadership based approach, sites like MySpace, Squidoo, and the other social networking sites reaches your bu...
I am a huge fan of online thought leadership.
One of the best things about building a marketing plan using the new rules of marketing and PR and using thought leadership strategies is that you create Web content that your buyers want to read. Instead of advertising to people, you create content that is welcome and appre...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
