I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Another inspiring case study that will appear in my upcoming book The New Rules of Marketing and PR.
Advertising | Case Studies | Long Tail | Marketing | New Rules of Marketing and PR | Rock Band Web Sites
Here's an interesting case study which will appear in my book The New Rules of Marketing and PR.
Companies with large budgets can't wait to spend the big bucks on slick TV advertisements. It's like commissioning artwork. TV ads make marketing people at larger companies feel good. But broadcast advertisements from the TV-industrial complex don't work so well anymore. Whe...
Corporate blogging | Long Tail | New Rules of Marketing and PR | Press Release Content | Public Relations | Search Engine Marketing | Viral Marketing
I have started writing a new book tentatively titled "The New Rules of Marketing and PR" and I need your help!
RSS feeds are increasingly a terrific way for a company to target specific customers and for consumers to select only the content that interests them, turning organizations of all kinds into a true Long Tail marketers.
Best Practices | Long Tail | New Rules of Marketing and PR | Press Release Content | Public Relations | Search Engine Marketing
I'm a fan of The Long Tail. As alert readers of this blog may remember, I've been interested in Chris Anderson's ideas long before the book was published.